Controversy arose after Ben and Jerry’s launched their “Taste The Lin-Sanity” which was a mix of vanilla frozen yogurt, lychee honey swirls and the fortune cookie pieces. People on the web started bugging out claiming racism so the company decided to pull the handmade flavor and issued an apology.
“We are proud and honored to have Jeremy Lin hail from one of our fine, local universities and we are huge sports fans,” Ben & Jerry’s said in the news release. “Our intention was to create a flavor to honor Jeremy Lin’s accomplishments and his meteoric rise in the NBA, and recognize that he was a local Harvard graduate. We try (to) demonstrate our commitment as a Boston-based, valued-led business and if we failed in this instance we offer our sincere apologies.”