Now in its 12th year of operation, Karmaloop has gone a long way from its first home: Greg Selkoe’s family basement. It’s a story he tells often, because it’s the classic tale of how hustling hard and making the right connections can really take you places.
It’s easy to draw parallels with the short-lived HBO series “How to Make It In America,” but when talking to him it’s apparent that behind the drive, there is also a great mind for business. Among Karmaloop’s latest power moves: the launch of premium e-commerce site Boylston Trading Company, a new members-only elite program calledMONARK, and most surprising — inking a distribution deal with a Chinese luxury retailer Xiu.com, likely doubling Karmaloop’s distribution.
Jian DeLeon of Complex sat down with the Karmaloop CEO to talk about how they’re still nurturing younger brands, how people can break into the business, and the ever-changing face of streetwear and style.