Gizomo has introduced a brilliant new campaign called “The Summer Of Zuck.” In a nutsheel they believe that for someone who doesn’t believe in privacy, Mark Zuckerberg is awfully guarded and between now and Labor Day they plan of flipping the script. Facebook’s entire business model relies on you sharing information about yourself and others so it can monetize your private moments—converting your Likes, your friendships, your thoughts and messages into ad campaigns. Zuckerberg is claiming ownership of your privacy, one Like at a time. So Gizmodo feels that it is only seems fair that they own something of his as well. And they are willing to pay for it. Welcome to the Summer of Zuck. We’re excitied to see how this pans out. Here’s the deal as described by Gizmodo.
We’re going to pay for photos and videos of Mark Zuckerberg taken between now and Labor Day. Snap a photo or shoot some video of Mark. At a bar, after a conference, on the street. Totally great. We want pictures of him that he isn’t expecting to have made. If we run it, we’ll send you a cool $20.
There are some rules:
1. Photos and videos must be new. We don’t care what happened when Facebook was a privately held company.
2. Photos must have EXIF data intact – we want to be able to verify when and where it was taken.
3. The subject of the photo must obviously be Mark Zuckerberg. If we have to argue over whether or not it’s him, sorry, but that won’t cut it.
4. Photos taken at conferences or other settings where he has previously announced his attendance don’t count.
5. You must own or have been given the rights to the photos that you send to us.
6. You must not invade someone’s privacy or break any laws to obtain the photos (i.e. don’t use a telephoto lens in the bushes or from trees or trespass on someone’s property).
7. Email your photos to email@example.com
If your picture meets the above criteria, and we run it in our Summer of Zuck series, we’ll cut you a check. You can enter as many times as you like, and of course Facebook employees are eligible. Anonymity is important to us if it’s important to you: we’ll go to spycraft-level lengths to prevent anything being traced back to you.
We encourage photographers to pursue the perfect shot through all legal and honorable means; please no urban ninja tactics and remember the laws of the land still apply. We ask that you to stay within the bounds of the law and note that our standard contest rules apply. We reserve the right to limit, or restrict upon notice, participation in the Contest to any person at any time for any reason. Void where prohibited.
So come on. It’s the Summer of Zuck. Let’s see what you’ve got.