MP Muller, writer of New York Times’ “You’re The Boss” column recently talked with Tito Beveridge about how he built a nationally recognized brand, Tito’s Handmade Vodka, despite competing in a very crowded industry. Most impressively, he did it without the help of a big wallet or an advertising agency (imagine!). Read: Building a Brand When You Can’t Afford an Ad Agency. As a follow-up to this interesting article Muller wrote another article where Tito shares tips, based on his experiences. Read: Learning From Tito’s Vodka.