Primer magazine’s, Jack Busch, has figured out a method to becoming a proud alpha-male without being an arrogant dick, macho douche bag or testosterone toolbag. Busch compares and contrasts the typical primitive alpha male to a new version 2.0 that focuses more on being assertive than aggressive. A well thought out article that Teddy Roosevelt himself would tip his hat to.
Illustration by: Andrew Snavely
Director of editorial and managing editor for all things gear, lifestyle and creative. John enjoys awesome and has gained acclaimed reverence for his innate ability to photoshop Pitbull lyrics into priceless works of internet art.
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