Everyone who’s ever opened up a Big Mac box knows the pain and disappointment that follows the first glance of the fast food burger. For years its been quite quite comical comparing the thick, juicy and flame grilled burger as seen in print and commercial advertising and the rainy day grey, soggy and deflated product that’s handed to you at the counter. McDonalds hits the question head on in this attempted documentary on what goes into photographing a big mac for commercials. They actually do a halfway decent job of putting themselves out there and exposing the hours of cosmetic steps that go into a photo shoot (lighting, photoshop touch ups and intricate placements), while still maintaining some integrity by sticking by their word on having the same ingredients photographed as sold in restaurants. While that verdict still remains questionable on the ingredients part, kudos to McDonald’s for attempting to take on the long laughed at advertising vs product debate.
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