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After the lights went out at the Super Bowl,  light bulbs went on above the heads of the creative team behind Oreo cookies ads. When a power outage at the Superdome in New Orleans stopped the game between the Baltimore Ravens and the San Francisco 49ers for an epic 34 minutes, Oreo’s team took action and posted a simple ad that was retweeted, or shared, more than 14,500 times on Twitter.

See how it was done on WSJ.com >>

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