You always hear how the late Steve Jobs was always ahead of his time. How his idea of the future would pave the way for products we couldn’t imagine living without today. Well the proof is in the pudding, Jobs’ conceptual thinking in the 1980′s was vastly beyond anything we could’ve ever imagined. Hartmut Esslinger accounts his relationship with Apple and Jobs in at a time where consumer electronics and communication technologies were there for the taking. Essliner writes a mind-blowing excerpt from his book, Design Forward, in Fast Co. Design. His innovative and conceptual thinking would reinvent the aesthetics of Apple products for the foreseeable future.
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Apple Snow White 2, "Tablet Mac," 1982
Apple Snow White 2, "Workbench & Music Mac," 1982
Apple Macintosh SE, 1983
the Apple Baby Mac, 1985
The future of Apple takes shape, but Steve Jobs was relieved of duties before they could be produced.
Harmut Esslinger's, Apple Snow White 3, "Jonathan Mac," 1982
Apple Snow White 3, "Jonathan Mac," 1982
Apple Snow White 3: the prescient "Macphone," 1984, featuring a tablet screen 2
Apple Snow White 3: the prescient "Macphone," 1984, featuring a tablet screen
Apple Snow White 3, "Macbook," 1984
The Apple IIC, a hybrid desktop/laptop
Sarah Conner working on the Apple IIC, with a modular monitor.
Apple IIC, 1983
Apple Snow White 1, "Modular Mac," 1982
Apple Snow White 2, "Mac & Apple II"
Apple Snow White 2, "Mac & Apple II"
"Lisa Workstation," 1982
Apple Snow White 1, "Lisa Workstation," 1982
Snow White 2, "Flat Screen Workstation," 1982
Apple Snow White 2, "Macintosh Studies," 1982
Snow White 1, "Slate," 1982
Snow White 1, "Slate," 1982
Apple Snow White 2, "Macintosh Studies," 1982
"Workbench," 1982
Apple Snow White 2, "Apple II," 1982
Apple Snow White 1, "Sony Style," 1982
The Apple Snow White 2, "Americana," 1982
Apple IIC, 1983, Whitney Museum of American Art
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