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Bud Light Platinum is trying to bring some sexy back to the beer aisle, reports Ad Age.

The A-B InBev brand — a line extension with higher alcohol content that launched last year aimed at nighttime party drinkers — has inked a deal with singer Justin Timberlake, who will star in ads and serve as a creative and musical curator for the brand.

Mr. Timberlake’s debut ad for Platinum will run during the 55th annual Grammy Awards, which will be broadcast on CBS on Sunday. The partnership comes after the singer released “Suit and Tie,” the first single from his upcoming third third solo album, “The 20/20 Experience,” which marks his return to the studio after a six-year hiatus (during which there was speculation from fans that he might abandon music in order to focus on acting).

The ad, a 60-second spot dubbed “Platinum Night,” will feature “Suit and Tie.”

This news comes fresh on the heels of our exclusive video of Justin debuting two news songs from his album at the DirecTV Super Bowl party hosted by Mark Cuban. These video have been featured on Just Jared, Complex, Business Insider, Radar Online, BuzzFeed and many more, racking up over 150,000 views in under a week.

Justin Timberlake “Little Pusher Love Girl”

Justin Timberlake “That Girl”

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