NBC To Rebrand G4 TV Into The Esquire Network

Esquire, the magazine that has relied on the printed page for the last 80 years, is about to make a move into television. On Monday, NBCUniversal will announce that it has concluded a deal with Hearst Magazines to rebrand one of NBC’s existing cable properties, the G4 network, as a new entity, the Esquire Network. The purpose: to refashion a cable channel that has been devoted to video gaming and devices into what NBC’s top cable executive described as “an upscale Bravo for men.”

See the news about the rebrand on NYTimes.com >>

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