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If there was ever any doubt that Valentine’s Day is a manufactured holiday this infographic showing that Americans ridiculously big bucks to celebrate should clear all that up. Valentine’s Day spending is no where near as much as Black Friday or the December holiday rush but February 14th is still a huge retail and e-commerce event. With the help of the National Retail Federation, UPS and the American Express Spending & Saving Tracker survey, AdAge brings us Valentine’s Day by the numbers.

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