The NBA Finals 2013 campaign, “FOREVER is BIG,” celebrates contemporary NBA living legends. Players who are still playing the game, but because of last minute heroics in the Finals, their shadow lives on in pop-culture forever. The two spots feature Dallas Mavericks star Dirk Nowitzki making an incredible signature fade away jump shot in Game 6 of the 2011 NBA Finals against the Miami Heat and by Lakers megastar Kobe Bryant with an incredible slam dunk in the 2002 Finals against the Nets. Both players are suspended in air while that moment resonates around the world in lifestyle from figurines, t-shirts and even wedding cakes. The shot arrives back at the superstar, suspended, alone in the moment. Forever.