Creative agency Perfect Fools partnered with Stockholm-based DJ Prova for the ‘SoundCloud Without Borders’ campaign to promote Fogg, a startup, who’s goal is to bring “borderless internet access throughout Europe”. The song recreate London’s iconic skyline using different sound waves and pitches.
Karl Nord, Perfect Fools art director, was inspired when he noticed that the sound waves of a song he was listening to resembled New York’s infamous skyline. The tempo and length were all things that were considered when Prova created the mix.
St. Pauls Cathedral, Big Ben, and the Houses of Parliament are some of the more recognizable landmarks featured in the skyline. He said, “To create a skyline out of sound waves, you have to take both tempo and length into consideration. After that, I used different types of compressions and limiters and played around with lots of synths and envelopes to build the actual buildings.”