Atlanta-based design firm Sky Design has given Hooters an illustrative owl logo a make-over to give it a more modern and streamlined look. The look is definitely more modern, but at the end of the day, still Owls eyes that look like Hooters. Different owl designs were presented to 300 consumers, and the one chosen was preferred roughly nine to one over the old design. Over the next few months the logo will be rolled out across the brand, appearing on waitress uniforms, menus and, eventually signage.
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