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If you were in an airport, already headed somewhere, would you abandon your itinerary for a chance to explore a completely random location with the push of a button?

Heineken set up a ‘Departure Roulette’ flight board at JFK airport and gave people an opportunity to drop everything and go. They would pay for the uncharted expedition, but the trick is, it would be random and you would be alone. The unknown is a scary thing for most, but for a select few with adventure in their blood, this was a once in a lifetime chance.

While every daring button pusher turned up locations like Cyprus, Laos and Thailand, not everyone was completely thrilled, I’m sure once he figured out what Laos is, he’ll be all smiles.

The activation was part of another series Heineken is featuring called ‘Dropped’, where a person is chosen, and when they get the call, need to drop everything, get to the airport with a nothing more than a backpack and passport and go. The destination is unknown until they arrive at the airport and by then they’re fully commited.

The contestant is then dropped and bon voyage. We go to sit down with William of the most recent series to Morroco and we’ll have that and Ep. 1 to follow, but here are The first two series and catch the full episodes at The Heineken dropped page


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