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Kanye West gave an hour long interview to Zane Lowe of the BBC last night. Never one to hold back, he spoke at length about race, the state of the music industry, his creative process, contemporary hip-hop culture and his future ambitions. The self-proclaimed “Number 1 Rock Star on the Planet” revealed his desire to helm a trillion-dollar company and branch out into other creative endeavors, such as water bottle design. If anyone has a chance at making something so mundane into a cultural icon, Kanye West is the best bet.

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