Rebranding The Redskins Would Cost $15 Million

The Redskins are again under scrutiny for their perennially unpopular name. The difference this time around is that Roger Goodell and the NFL are no longer throwing total support behind the Redskins organization, a change no doubt aided by the urging of ten members of congress. If forced to abandon their American Indian insensitive identity, Ad Age is reporting that creating and designing a new team logo and rebranding everything could cost the team $15 million.

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