Ron Burgundy Has Sent Dodge Sales Soaring Through the Roof

Sure, you’ve seen Ron Burgundy in his latest series of Dodge Durango commercials, seemingly doing what Ron Burgandy does best. Act awesome. But did you know there are a total of 70 of these quick ads being released in total? Some made for TV, some viral and some on vine It seems as though Chrysler knew what they were doing, because Ron has sent sales sky rocketing 59% in the month of october, says Dodge.

The 2014 Dodge Durango has increased online shopping for the crossover, Sales of the re-engineered and designed Durango climbed nearly 60% since the launch of the campaign on October to 5,120 units and are up 50% for the year.

More in Entertainment