‘Star Wars’ And Po-Zu Team Up With Line Of Ethically Sourced Footwear

Long before Star Wars was a Disney property, its iconic characters were being used to market just about everything, but since the House of Mouse took charge, there seems to be no end to Star Wars merch. The big problem, though, is that in typical Disney fashion, much of the officially licensed merchandise is mass-produced garbage that not only has little value to collectors but will mostly end up in a garbage dump. But thanks to a partnership with Po-Zu, the Star Wars Universe may be getting a bit greener.

Po-Zu is dedicated to creating ethically-sourced, high quality footwear handmade at an eco-friendly factory in Portugal. In the past, they have teamed with Amazon Life on the WELL boot, a biodegradable, water-resistant boot made from Amazonian vegetable rubber, and with Timberland to create a recyclable shoe that was also made from biodegradable components.

In November, Po-Zu announced the Star Wars collaboration with the unveiling of the Rey Boot:

Remember how delighted we were to announce last month, the launch of our Co-Branded STAR WARS™ / PO-ZU footwear collection? We presented our collection comprising official replicas of the footwear worn in the film by some of the main characters (under licence with Lucasfilm/Disney) at the shoe trade show FFANY in New York, where the collection was enthusiastically received. (Read more about the FFANY Shoe Show on our blog – link in profile). It is our pleasure to be able to now reveal a sneak peek of one model – the REY boot. . Our founder Sven Segal is delighted to work on this project, saying “This is a fantastic opportunity for Po-Zu to bring high quality, ethically and sustainably-made shoes and boots to a wider market. Star Wars is an amazing brand and an enduring franchise.” . The first ranges will be available for sale to the general public from August 2017. #TheForceAwakens #StarWars #MyPoZu #WearWithoutCompromise

A photo posted by po_zu shoes (@po_zu) on

And now we have a look at another shoe in the Star Wars line, the Poe Dameron-inspired Resistance:

JOIN THE RESISTANCE {details over on our blog – link in profile} . We are delighted to release this preview of another key style in our forthcoming AW17 Star Wars™| Po-Zu co-branded collection called Resistance. This vegan high-top lace-up sneaker will be available from August for women’s, men’s and children; made in organic cotton with the symbol of the Rebel Alliance rubberized badge. Key features include a quilted rear hexagonal panel, removable memory-foam Foot-Mattress™ (allows orthotics placement) in latex and cork, a high-performance grip natural rubber sole, and a highly visible woven ‘Star Wars™|Po-Zu’ woven label on a padded tongue. Look out our pre-orders launch this coming spring! . #TheForceAwakens #StarWars #MyPoZu #WearWithoutCompromise #Resistance #vegan #veganuk #latex #cork #organic #hightop #sneaker #creps #rebelalliance

A photo posted by po_zu shoes (@po_zu) on


Available in men’s, women’s, and children sizes, the vegan sneaker is made with organic cotton and features the Rebel Alliance symbol as a rubberized badge.

Look for pre-orders to begin this spring before the shoes are released in August.

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