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  • A Timeline of the Most Recognizable Boot on the Soccer Pitch

    Nike has always been renowned for innovation in footwear technology. They’ve always managed to push the envelope, keeping whatever market they choose to infiltrate on their toes. Literally. Most recently breaking into snowboarding, an industry already saturated with boot manufactures and brands, but Nike being Nike managed to breakthrough the barriers, by creating one of the most advanced boots on the market. Undeniably wiggling themselves into the upper echelon of the industry. In 1996 they did they same with soccer. They found the best player in the world, at the time being Ronaldo (Not that Ronaldo), a young Brazilian force to be reckoned with and they studied him for two years. Then in 1998, they released the Nike Mercurial, a skeptical boot with never before seen technology. The rest is history. Today roughly half the players on each team you see playing in the World Cup have on the Mercurials in either orange or neon yellow, the two colorways Nike chose for this year’s release.

  • GoPro Captured The Surreal Survival of a World Record Car Jump Crash

    Guerlain Chicherit, a French professional skier and rally car driver set out to break the record for the longest car jump. His modified BMW Mini geared up as Chicherit spoke about the dangers of being in his industry and the ultimate consequences the sport’s athletes endure. After going through the rhythms of determining the  physics of the jump, Guerlain was confident in himself, his car, his team and the conditions of the snowy roads. As he sped down the mountain at around 100 mph his car hit the steel ramp and attempted to cross the 332 ft gap. With a GoPro production team there to capture every angle of footage, what happens next is as exhilarating as it is frightening. Guerlain doesn’t make the jump without error and his car nose dives, then spirals into a seemingly infinite series of tumbles. GoPro’s footage not only gives a bone chilling look at the crash from a distance, but the surreal look at Chicherit in his drivers seat during the horrific cartwheel. Their slow motion footage captures about 3 seconds of time from the crash, stretched into a ethereal sequence of shots that looks like something out of a Hollywood crash scene. Guerlain managed to survive without serious injury, more »

  • Epic Nike Commercial Featuring Ronaldo, Rooney, and The Hulk [Video]

    This epic new commercial from Nike Football (the soccer kind) for their #RiskEverything campaign features kids transforming into soccer superstars, like Cristiano Ronaldo and Wayne Rooney, with every kick of the ball. The commercial is so spectacular, the Incredible Hulk even makes an appearance! If this commercial doesn’t get you amped up for the World Cup, nothing will. Hey, it’s only one time every four years that you have to watch soccer. Plus, it’s a great excuse to get drunk with foreigners!

  • Superman With A GoPro Is Better Than Man Of Steel [Video]

    Warner Bros. could have saved a lot of time and money if they had just gone with this simple, fun approach to Superman. Using a DJI Phantom quadcopter, GoPro camera, and little bit of vfx knowledge, this LA team was able to make a better Superman production than Hollywood. I can just imagine in the near future a sky filled with quadcopters trying to capture shots for amateur filmmakers. You want to make millions? Be the person who comes up with a system that will keep the drones from crashing into each other. But until that day of utter quadcopter calamity comes, enjoy the work these guys did and watch the “behind the scenes” to see how it all came together.

  • RedBull Uses 3D Modeling to Show Every Piece of a Formula 1 Car

    A new clip from Red Bull sees Daniel Ricciardo and Sebastian Vettel explain the 2014 Formula One regulations — which are arguably the most complex the sport has ever seen. At the start, thousands of car parts simultaneously assemble around Dan to form the RB10. As Dan races to catch up Seb in his RB9, the World Champion’s car becomes transparent while travelling at full speed. The film then presents a visual sequence that shows the 2014 regulation changes taking shape and coming to life, as Seb’s car transforms from an RB9 into an RB10. As well as providing information on the new technical changes for 2014, the clip also presents a unique view of the technology at work inside this year’s Formula One cars.

  • iOS On Your Dashboard With Apple CarPlay

    This morning at the Geneva International Motor Show, Apple announced its rebranded its iOS in the Car as CarPlay. Along with the new name, Apple revealed that the first cars to feature CarPlay will debut at the show from Ferrari, Mercedes-Benz, and Volvo. So what exactly will CarPlay allow you to do? With the help of Apple’s voice-activated Siri, drivers will be able to keep their eyes on the road while making calls, sending messages, selecting music, and getting navigation help. Don’t worry if you’re not an iTunes user. Apple will allow connectivity to third-party music apps like Spotify and iHeartRadio for your cruising soundtrack. The system will also be predictive, using information from your texts, emails, and searches to figure out where you plan on going without telling it anything. In addition to the aforementioned automakers, Nissan, Peugeot, Jaguar Land Rover, BMW, and General Motors will all feature CarPlay in future vehicles. Even Ford, who has been using Microsoft’s Sync voice-command system for years, is said to be a future partner. Soon the CarPlay steering wheel button may be as ubiquitous as seat warmers in autos. Wait, you don’t have seat warmers? Yikes.

  • Oakley Seeks to Disrupt Eyewear Industry with Groundbreaking Innovations (36 HQ Photos)

    Recently performance focused brand, Oakley, unveiled a new campaign focusing on breaking down the doors of innovation with their new “Disruptive by Design” campaign focusing on three major game changing product developments for 2014. “We will open our blast doors for the first time, celebrate our legacy and culture of disruption, and set out our blueprint for future innovation.” Said Oakley CEO and Chief Mad Scientist Colin Baden. “We now have our sights set on three key innovation pillars: Enhanced Vision, Digital Eyewear and Customization. This is the beginning of a new era of brave design and disruptive technologies from Oakley.” The details of which ended there. The “Disruptive by Design” event was more of a homage to past innovations than outlook into the future for the brand, but like all progressive visionaries, the Oakley brand is keeping it’s secrets close to the chest. The event was filled with Oakley Athletes past and present with the likes of Bubba Watson, Shaun White and Lindsay Vaughn walking the carpet. Road race cyclist legend, Greg LeMond and motocross hall of famer Johnny O’Mara were also on hand to pay their respects. Global advertising is scheduled for March 2014 and is said to more »

  • Mac 30- A Short Film Celebrating Thirty Years of Innovation

    The Apple Mac celebrates 30 years of innovation in technology today and so they decided to pound their chests a bit, with a homage… to themselves. The Mac prides itself on being the catalyst for innovation in creative fields, making design, music and art easier and more fun. This video celebrates some of the pioneers in creative fields and the impact the Mac has had on their lives.

  • This is What Happens When Red Bull Goes Off-Road on a Ski Slope

    Red Bull recently skinned out a Pro-4 off-road racing truck then took it on the snowy incline of Mount Snow for a little taste of what to expect from Red Bull Frozen Rush. Champion off-road racer, Ricky Johnson took advantage of all the extra powder by riding a figure eight trail with jumps and berms, weaving through trees. A pretty amazing video that makes you almost forget, Ricky is performing precision turns and jumps on terrain people slip on when walking.

  • Nike Reveals On-Field Super Bowl Gear

    Today Nike released their on-field gear for the big game. Included in the arsenal of accessories include the garb players will be wearing on game day. Cleats, cold weather gear and gloves are a few of the items, Nike will be branding with a superbowl logo. This revolutionary new cleat is built with athlete-insight drawn from The 40-Yd Dash Project and testing of 3D printed plates. The construction of the Nike Vapor Carbon 2014 Elite Cleat draws from almost two decades of athlete insight and represents Nike’s ability to accelerate performance innovation on the field. This revolutionary new cleat offers lightweight speed and groundbreaking traction, geared to deliver the ultimate in multi-directional explosiveness. The Nike Vapor Shield Glove is an innovative two-piece system designed for warmth and performance. A seamless outer-shell of Nike Hyperfuse construction provides for wind and water-resistance, while a fleece lining allows for extra warmth. Nike Magnigrip material on the palm enhances durability and grip in all weather conditions. The Nike Hyperwarm Max Shield Hood is engineered for superior moisture management and warmth without the bulk. This new Dri-FIT silhouette provides limited distractions while providing maximum protection against wind, rain or snow. The cut enhances ventilation and more »

  • Celebrate The iPhone’s 7th Birthday With These Early Concept Designs

    The iPhone was unveiled January 7, 2007, but for years before that, the Internet was abuzz with rumors and early design concepts. Some even doubted if Apple would ever actually release a phone. The New York Times’ very own technology columnist David Pope wrote in 2006 that Apple would come out with a cellphone “Probably never.” Looks like he was wrong, as were the folks who came up with these designs. They serve as a harsh reminder of the slide phone obsession of the early 2000s. What were we thinking?

  • An Inside Look at the Office of Nike’s CEO, Mark Parker

    In the latest issue of Obscura magazine, Nike CEO Mark Parker opens his door at their new headquarters located in Beaverton, Oregon. The office showcases an art collection of over 1,000 pieces, keeping Parker constant inspired while he sketches new ideas. From the big picture the office looks like the cluttered room of a child unable to let go of old toys, but take a closer look and each piece serves a purpose for generating fresh ideas  every day. Pick up issue 14 of Obscura for the full article.  

  • GoPro: Shaun Flippin’ White [Video]

    With much of the Midwest and Northeast United States facing the first winter storm of the new year, dubbed “Hercules,” now is the perfect time to get pumped about winter sports. What better way than watching this GoPro video featuring Shaun White? Also, with the 2014 Winter Olympics in Sochi just around the corner, this clip is good preview of what we can expect from Shaun White and Team USA.

  • Ovechkin Plays Russian in New Nike TV Spot [Video]

    Nike has released the new ad for their Play Russian campaign which features athletes engaging in different winter sports against frozen Russian backdrops. The last commercial was a composite of many different athletes while this one focuses entirely on Alexander Ovechkin of the Russian National Ice Hockey team and captain of the NHL’s Washington Capitals. Watch the video and get pumped for winter sports then check out more from #PlayRussian at Nike and brush up on your Cyrillic skills.

  • Oh Nike, Your Epic Commercials Never Get Old

    Nike’s new short film, “Winning in a Winter Wonderland.” is set to a whimsical rendition of the classic holiday tune Walking in a Winter Wonderland, the film features professional baseball player Robinson Cano, professional football player Justin Tuck, skier Julia Mancuso, snowboarder Scotty Lago, soccer stars Alex Morgan and Sydney Leroux, along with a cameo appearance from Ohio State football coach Urban Meyer, in a series of training and game-action play. Nike’s productions have gotten better and better over the past couple of years, at this point they should just make a movie already

  • GoPro Adventure Series: Moab Towers & Magic Backpacks

    In the sixth video of the HERO3+ Adventure Series Hayley Ashburn and Marshall Miller ascend and leap from Ancient Art in the Fishers Towers. The video highlights the ups and downs of base jumping, the discipline and rush of the jump after a bone chilling climb. Hayley and Marshall recall their first jump, the anxiousness they felt and the addiction after.

  • Stunning Video Using A Phantom Quadcopter And GoPro Camera

    YouTube user Claytonias F spent months travelling across the United States with a DJI Phantom quadcopter with a GoPro camera mounted to it. The collected footage was paired with Big Black Delta’s “Love You This Summer” to create this incredible video. The pairing of small, resilient, high quality cameras with versatile quadcopters has ushered in a revolution in videography by allowing aerial shots that would have been all but impossible for any production without a significant budget just a few years ago. And this revolution is one we can definitely get behind.

  • Get Up Close And Personal With Lions In New GoPro Video

    GoPro videos are pretty much the greatest thing ever and the latest release doesn’t disappoint. The GoPro team got together with Kevin Richardson, the lion whisperer, to get amazing closeup footage of lions and hyenas in Africa. At certain points, cameras are even strapped onto the animals to give you their perspective. You better enjoy this video because with ace trophy hunter Melissa Bachman on the loose, there’s no telling how long before there are no lions left. Also, check out Kevin Richardson’s website to see all the great work he does and watch some more videos, including one of him swimming with a lion.

  • How GoPro Became The World’s Best Selling Camera [Video]

    Last night on CBS, “60 Minutes” aired a segment detailing GoPro’s rise from a surfer’s desire for a compact, waterproof camera 12 years ago to the biggest selling camera in the world today. Anderson Cooper interviewed Nick Woodman, the surfer turned camera creator, who is now a billionaire thanks to his invention. We know we love the GoPro and all the great videos made with the cameras over the years and hearing the story behind the company is inspiring. And for those of you who prefer reading over watching the video, check out the transcript on CBS News.

  • Ron Burgundy Has Sent Dodge Sales Soaring Through the Roof

    Sure, you’ve seen Ron Burgundy in his latest series of Dodge Durango commercials, seemingly doing what Ron Burgandy does best. Act awesome. But did you know there are a total of 70 of these quick ads being released in total? Some made for TV, some viral and some on vine It seems as though Chrysler knew what they were doing, because Ron has sent sales sky rocketing 59% in the month of october, says Dodge. The 2014 Dodge Durango has increased online shopping for the crossover, Sales of the re-engineered and designed Durango climbed nearly 60% since the launch of the campaign on October to 5,120 units and are up 50% for the year.

  • 10 Corporations Own Almost Everything You Buy (Infographic)

    According to this chart via Reddit, called “The Illusion of Choice,” these corporations create a chain that begins at one of 10 super companies. You’ve heard of the biggest names, but it’s amazing to see what these giants own or influence. Some of these large brands don’t neccesarily own the sub brands, but own a percentage, partner or simply distribute their product. Chris Miles of PolicyMic notes, “$200 billion-corporation Nestle — famous for chocolate, but which is the biggest food company in the world — owns nearly 8,000 different brands worldwide, and takes stake in or is partnered with a swath of others. Included in this network is shampoo company L’Oreal, baby food giant Gerber, clothing brand Diesel, and pet food makers Purina and Friskies.”

  • Apple Calls Upon Bryan Cranston to be the New Voice of the iPad Air

    It’s been about four weeks since the last episode of Breaking Bad aired and the dust is starting to settle. You’re watching one of your many mundane programs that’s attempting to compensate for the show that hooked you in so bad, you’re withdrawals are nearly as bad as if you’d actually induced the blue stuff. A commercial comes on. You’re not paying attention. Until a recognizable voice begins talking to you overlaid with a background piano. The voice is soothing and familiar. It’s authoritative yet compassionate. It beckons you to listen. You do, because you miss it. It tell’s you some mumbo jumbo about how the iPad is so revolutionary its comparable to the pencil. You go out and buy an iPad Air and don’t ask questions. We miss you Walter. We miss you so much.  

  • Insane GoPro Video Of Backflip At Red Bull Rampage

    Last week we shared the highlights from Red Bull Rampage 2013 and it was an amazing video in its own right, but now you can watch the action from New Zealander Kelly McGarry’s point of view when he did a backflip over a 72-foot canyon, all thanks to his helmet-mounted GoPro camera. YouTube user Ankit Mn sums up our thoughts perfectly when he states “I hope the bicycle seat was big enough for the size of his balls.” We all do, Ankit Mn, we all do.

  • Fire Breathing Captured In Slow Motion With 24 GoPro Cameras [Video]

    At this point, you know any GoPro video is going to be amazing and this one is no exception. They really take filming to the extreme this time, though, by rigging 24 cameras together to capture a fire breather from every angle. You can even catch a glimpse of the camera array at the 20 second mark. The result is an effect straight out of The Matrix for a fraction of the cost.

  • Watch Insane People On Bikes Fall Down Mountains At Red Bull Rampage [Video]

    Red Bull Rampage is an insane downhill mountain bike competition held annually in Utah’s Zion National Park. The 2013 Rampage wrapped up on October 13 and featured the biggest backflip ever and the biggest no-hander ever. This video collects all the best moments from last weekend, both the successes and the horrible, painful fails. It looks like a lot of fun, but as someone who split their chin open after a poor attempt at a wheelie (at the age of 27!), I probably should remain a spectator.

  • Red Bull Releases Full POV Video of Felix Baumgartner’s Jump

    See through the eyes of Felix Baumgartner as he completes his world record breaking jump from the stratosphere. Along with the incredible POV video you’ll see all the amazing stats and mission data related the the jump. Things to note: He jumps from 127,850 feet The jump takes a little over nine minutes Breaks the sound barrier at 0:47 Max speed 847 MPH Goes 0 to 847 MPH in 50 seconds Travels roughly 14.5 miles in only 1 minute 30 seconds

  • A Look At Apple’s New $5 Billion Spaceship Inspired Headquarters [10 Photos]

    What do you do when you are ranked as the wealthiest company in the nation? How about spend $5 billion on a new headquarters. Apple is spending some of its $144 billion on a 175-acre site formerly occupied by HP to build a new HQ that looks like a polished glass spaceship. The new compound will hold 14,000 employees, five times the capacity of their current HQ. The plan is up for a final vote today by the Cupertino City Council. Let’s hope it passes just to see how spectacularly hip this place will be. Until then, we’ll have to be satisfied with this model.

  • Air Jordan XX8 SE Now For Sale (4 Photos)

    Nike’s Air Jordan XX8 SE is now available in retail stores. They’ve taken last year’s XX8 and removed the shroud so you can see and really appreciate the design of the shoe itself. The initial release is available in three different all-over camo color schemes. There’s a traditional green camo, a navy and gray camo in recognition of the Georgetown Hoyas, and a blue and gray camo in recognition of the North Carolina Tar Heels. Oklahoma City Thunder point guard and Jordan Brand athlete Russell Westbrook will be sporting them for the 2013-14 season and beginning October 23, Nike will have a Westbrook-inspired royal blue, orange, and yellow camo design available. You can get the Air Jordan XX8 SE at Nike.com for $150. For all the details on the shoe, check out Nike, Inc.

  • Watch Taiwan’s Red Bull Soapbox Race And Feel Bad For Not Being There (Video)

    Throughout the year, Red Bull holds numerous soapbox races all over the world. On September 29, the first one in Taiwan took place in the island’s capital, Taipei. Like most Red Bull events, the failures are the fun part. What can be more enjoyable than watching an outrageous car speed down a hill then flip over and crush its driver? Although, as a Mets fan, it was tough watching the Mr. Met looking character fail so badly (much like the baseball team).

  • Red Bull’s Cliff Diving Stop-Motion Video

    Last month, the Red Bull Cliff Diving World Series took place at the Blue Lagoon in Wales. To capture the action, Red Bull had three of the UK’s biggest Instagramers take over 20,000 photos to combine into a stop-motion film of the day’s festivities. The result is one of the coolest and most unique videos of a sporting event we’ve seen.

  • GoPro Releases the Most Adorably Heroic Video to Hit the Internet. Ever.

    GoPro released a new commercial spot for Hero3 that has taken the internet by storm. Actually by storm would be an understatement, the video has 13.5 million views in only five days on YouTube. Cory Kalanick, a firefighter out of Fresno, California was linked up to a GoPro helmet cam during a mission and on a post-fire walk through managed to find an unconscious kitten. Kalanick managed to nurse the kitten back to consciousness with some water and an oxygen tank. No word on if the kitten ultimately survived, but Kalanick will never have trouble getting a girlfriend for the rest of his life, because if being a firefighter isn’t enough to get you a girl, being a firefighter and rescuing a kitten back to health should be. and if that’s not enough, how about the most popular HD Camera brand in the world makes a commercial from the video of you fighting a fire, while rescuing a kitten. Eat your heart out Gosling, Cory Kalanick just raised the bar.

  • Nike Releases LunarTerra Arktos Boot (21 Photos)

    With fall officially here and winter on its way, the time for buying new boots is upon us. Nike has made the decision an obvious one with the release of their LunarTerra Arktos boots. Where did they come up with that name? Nike senior designer Nate VanHook explains: “The word “arktos” is ancient Greek for “bear” and is where the term “Arctic” is derived; meaning the land of the polar bear. The idea was to create a product so warm and utilitarian that it could exist in the Arctic.” And that’s just what they are. With the tongue, toe, and foxing featuring Nike’s Vac Tec molding to reduce leak points and an upper with Nike’s Flywire and Hyperfuse construction, this boot will keep you dry while remaining as comfortable and versatile as a sneaker. Check them out when they hit retailers in early October.

  • Red Bull Illume Image Quest 2013: Winners unveiled

    The Red Bull Illume Image Quest sought out to find the best captured images of active sports and lifestyle in the world. Their submissions we’re some of the best photographs sport has ever seen. The final ceremony was in Hong Kong where judges were blown back at the sheer talent that they were presented with. “There are talented photographers and then there are gifted photographers,” said Jym Wilson, senior photo editor at USA Today and one of 50 Red Bull Illume judges. “I saw a lot of talent, but also saw some truly gifted photographers. These are not just action photographers, but people with great technical and artistic skills.” For the entire archive of winners check out Red Bull Illume