• New Drone Footage Shows Just How Massive Apple’s New “Spaceship” HQ Is

    Apple’s new “Spaceship” campus in Cupertino looked big in the initial renderings that went public some months ago, but new drone footage that has recently surfaced, shows just how gigantic the campus will be. Donut, circle, spaceship, whatever you’ll call the under construction Apple HQ, we can all agree it’s much larger than any of us thought it would be. The new HQ labeled Apple Campus 2 should be some time in 2016, the vast campus will be home to 12,000 Apple employees, which will also included a curved glass facade, underground parking lot and a 300 ft statue of Steve Jobs (well the last one is just a rumor. started by me. Just now). The campus is being designed by Norman Foster’s firm, Foster + Partners.

  • How Every Apple Store Is Designed To Make You Spend More Money

    Apple products are by far the most sought after and desirable products on the planet. Sleek, simple and at the pinnacle of technologically, each tier of their product line has dominated retail over the past decade. But just how much of Apple’s retail revenue is due to it’s product’s capabilities and how much is due to a brilliant store alignment that enhances your desire to buy something before you take your second step into the store? Business Insider provides some knowledge into the science behind the Apple store.

  • Brands Shred Apple on Twitter over iPhone 6 #Bendgate

    Incase you live somewhere where the iPhone 6 hasn’t all but announced global domination, there’s a few new issues with the phone you should know about. First off is the issue with iOS 8 and it’s software malfunctions causing some phones to completely lose service, the next a serious hardware malfunction causing phones to bend and break. As expected Samsung, HTC and LG have all taken to twitter to throw jabs at the brand for it’s questionable hardware. But it doesn’t stop there, other brands have begun to join in digging in to what we’re now calling #bendgate. Curved. Not bent. #GALAXYNoteEdge pic.twitter.com/OTPIYlI07f — Samsung Mobile (@SamsungMobile) September 25, 2014 Our phone doesn't bend, it flexes…on purpose. #bendgate pic.twitter.com/d1DudxDQgf — LG USA Mobile (@LGUSAMobile) September 24, 2014 Designed to withstand the most demanding environments. Like your pockets. #HTCOneM8 — HTC USA (@HTCUSA) September 24, 2014 We don't bend, we #break. #bendgate #iPhone6plus pic.twitter.com/uippCg4kCi — KITKAT (@KITKAT) September 24, 2014 Dear Apple… #BendGate pic.twitter.com/XJ8zVEUog9 — Heineken NL (@Heineken_NL) September 25, 2014 Some things are better when they're bent. #BendGate #iPhone6Plus pic.twitter.com/7w4MN3PULu — Chex Mix (@ChexMix) September 24, 2014 WARNING: Whataburger WILL bend if left in your pocket. #bendgate pic.twitter.com/wXcUpfVFoS — Whataburger® more »

  • iOS On Your Dashboard With Apple CarPlay

    This morning at the Geneva International Motor Show, Apple announced its rebranded its iOS in the Car as CarPlay. Along with the new name, Apple revealed that the first cars to feature CarPlay will debut at the show from Ferrari, Mercedes-Benz, and Volvo. So what exactly will CarPlay allow you to do? With the help of Apple’s voice-activated Siri, drivers will be able to keep their eyes on the road while making calls, sending messages, selecting music, and getting navigation help. Don’t worry if you’re not an iTunes user. Apple will allow connectivity to third-party music apps like Spotify and iHeartRadio for your cruising soundtrack. The system will also be predictive, using information from your texts, emails, and searches to figure out where you plan on going without telling it anything. In addition to the aforementioned automakers, Nissan, Peugeot, Jaguar Land Rover, BMW, and General Motors will all feature CarPlay in future vehicles. Even Ford, who has been using Microsoft’s Sync voice-command system for years, is said to be a future partner. Soon the CarPlay steering wheel button may be as ubiquitous as seat warmers in autos. Wait, you don’t have seat warmers? Yikes.

  • Mac 30- A Short Film Celebrating Thirty Years of Innovation

    The Apple Mac celebrates 30 years of innovation in technology today and so they decided to pound their chests a bit, with a homage… to themselves. The Mac prides itself on being the catalyst for innovation in creative fields, making design, music and art easier and more fun. This video celebrates some of the pioneers in creative fields and the impact the Mac has had on their lives.

  • Celebrate The iPhone’s 7th Birthday With These Early Concept Designs

    The iPhone was unveiled January 7, 2007, but for years before that, the Internet was abuzz with rumors and early design concepts. Some even doubted if Apple would ever actually release a phone. The New York Times’ very own technology columnist David Pope wrote in 2006 that Apple would come out with a cellphone “Probably never.” Looks like he was wrong, as were the folks who came up with these designs. They serve as a harsh reminder of the slide phone obsession of the early 2000s. What were we thinking?

  • Apple Calls Upon Bryan Cranston to be the New Voice of the iPad Air

    It’s been about four weeks since the last episode of Breaking Bad aired and the dust is starting to settle. You’re watching one of your many mundane programs that’s attempting to compensate for the show that hooked you in so bad, you’re withdrawals are nearly as bad as if you’d actually induced the blue stuff. A commercial comes on. You’re not paying attention. Until a recognizable voice begins talking to you overlaid with a background piano. The voice is soothing and familiar. It’s authoritative yet compassionate. It beckons you to listen. You do, because you miss it. It tell’s you some mumbo jumbo about how the iPad is so revolutionary its comparable to the pencil. You go out and buy an iPad Air and don’t ask questions. We miss you Walter. We miss you so much.  

  • A Look At Apple’s New $5 Billion Spaceship Inspired Headquarters [10 Photos]

    What do you do when you are ranked as the wealthiest company in the nation? How about spend $5 billion on a new headquarters. Apple is spending some of its $144 billion on a 175-acre site formerly occupied by HP to build a new HQ that looks like a polished glass spaceship. The new compound will hold 14,000 employees, five times the capacity of their current HQ. The plan is up for a final vote today by the Cupertino City Council. Let’s hope it passes just to see how spectacularly hip this place will be. Until then, we’ll have to be satisfied with this model.

  • 27 Remarkable Apple Concepts from the 1980’s

    You always hear how the late Steve Jobs was always ahead of his time. How his idea of the future would pave the way for products we couldn’t imagine living without today. Well the proof is in the pudding, Jobs’ conceptual thinking in the 1980’s was vastly beyond anything we could’ve ever imagined. Hartmut Esslinger accounts his relationship with Apple and Jobs in at a time where consumer electronics and communication technologies were there for the taking. Essliner writes a mind-blowing excerpt from his book,  Design Forward, in Fast Co. Design. His innovative and conceptual thinking would reinvent the aesthetics of Apple products for the foreseeable future. 

  • 20 Inspirational Quotes From Steve Jobs

    A visionary, an optimist, a futurist, a talented businessman, and a profound speaker. Today, on the one year anniversary of the death of Steve Jobs, Apple’s co-founder, we look at some of his most inspirational quotes. Read the rest of the Steve Jobs quotes here

  • The 6 Greatest Steve Jobs Infographics on the Web

    Steve Jobs died one year ago today. As Mashable best said, “Steve Jobs packed a lot of living into his 56 years. If his career had ended 30 years ago, he still would have made history for helping popularize the personal computer. But he did so much more than that.” To honor the tech and cultural icon we have complied the best Steve Jobs infographics from the web. Below you’ll learn about his accomplishments, the global impact he had, facts you might not have knows, his 10 commandments for success and the impact his death had on the web. See: The 6 Greatest Steve Jobs Infographics on the Web

  • Possible leaked iPhone 5 part hints at some new features

    A ton of possible iPhone 5 parts have leaked out in the last few weeks. I got my hands on the latest exclusive of what might be expected in the next iPhone. This photo was sent by an anonymous tipster who said they smuggled it out of Apple’s headquarters by hiding in a a crate of discarded medical waste (why Apple has the need to discard of massive amounts of medical waste is yet to be answered).

  • 6 Ways To Turn You iPhone Into A Professional Camera

    The iPhone 4S announcement had you crying tears of joy. The 8 megapixels and a new auto-focus camera! Apple was even saying that that it might be the best camera ever on a mobile phone and it just might be the only camera you’ll ever need.  Spielberg, Lucas, Wes Anderson… They all had to start somewhere, right??! And then you realized The World’s Thinnest Smartphone trembles in the slightest breeze and the lens is permanently zoomed in. If only you had a wide-angle lens, a dolly, a real panorama lens (not an app), some fisheye action. Not that the iPhone camera is bad by any means but there are a few people out there that want to really explore the full capabilities for the 8 mp camera. If you consider yourself a real iPhoneographer check out the products below that really will make the iPhone the only camera you’ll need. The iPhone Lens Dial – $249.00 A complete three-lens optical system for serious iPhoneographers Camera Table Dolly – $90.00 A compact, affordable dolly for pro-style video panning. iPhone Hand-held Video Rig – $159.00 Unibody frame, adjustable VeriCorder mic, and a threaded wide-angle lens The Dot iPhone Panorama Lens – $79.00 A panorama lens more »