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  • A Timeline of the Most Recognizable Boot on the Soccer Pitch

    Nike has always been renowned for innovation in footwear technology. They’ve always managed to push the envelope, keeping whatever market they choose to infiltrate on their toes. Literally. Most recently breaking into snowboarding, an industry already saturated with boot manufactures and brands, but Nike being Nike managed to breakthrough the barriers, by creating one of the most advanced boots on the market. Undeniably wiggling themselves into the upper echelon of the industry. In 1996 they did they same with soccer. They found the best player in the world, at the time being Ronaldo (Not that Ronaldo), a young Brazilian force to be reckoned with and they studied him for two years. Then in 1998, they released the Nike Mercurial, a skeptical boot with never before seen technology. The rest is history. Today roughly half the players on each team you see playing in the World Cup have on the Mercurials in either orange or neon yellow, the two colorways Nike chose for this year’s release.

  • Epic Nike Commercial Featuring Ronaldo, Rooney, and The Hulk [Video]

    This epic new commercial from Nike Football (the soccer kind) for their #RiskEverything campaign features kids transforming into soccer superstars, like Cristiano Ronaldo and Wayne Rooney, with every kick of the ball. The commercial is so spectacular, the Incredible Hulk even makes an appearance! If this commercial doesn’t get you amped up for the World Cup, nothing will. Hey, it’s only one time every four years that you have to watch soccer. Plus, it’s a great excuse to get drunk with foreigners!

  • Nike Reveals On-Field Super Bowl Gear

    Today Nike released their on-field gear for the big game. Included in the arsenal of accessories include the garb players will be wearing on game day. Cleats, cold weather gear and gloves are a few of the items, Nike will be branding with a superbowl logo. This revolutionary new cleat is built with athlete-insight drawn from The 40-Yd Dash Project and testing of 3D printed plates. The construction of the Nike Vapor Carbon 2014 Elite Cleat draws from almost two decades of athlete insight and represents Nike’s ability to accelerate performance innovation on the field. This revolutionary new cleat offers lightweight speed and groundbreaking traction, geared to deliver the ultimate in multi-directional explosiveness. The Nike Vapor Shield Glove is an innovative two-piece system designed for warmth and performance. A seamless outer-shell of Nike Hyperfuse construction provides for wind and water-resistance, while a fleece lining allows for extra warmth. Nike Magnigrip material on the palm enhances durability and grip in all weather conditions. The Nike Hyperwarm Max Shield Hood is engineered for superior moisture management and warmth without the bulk. This new Dri-FIT silhouette provides limited distractions while providing maximum protection against wind, rain or snow. The cut enhances ventilation and more »

  • An Inside Look at the Office of Nike’s CEO, Mark Parker

    In the latest issue of Obscura magazine, Nike CEO Mark Parker opens his door at their new headquarters located in Beaverton, Oregon. The office showcases an art collection of over 1,000 pieces, keeping Parker constant inspired while he sketches new ideas. From the big picture the office looks like the cluttered room of a child unable to let go of old toys, but take a closer look and each piece serves a purpose for generating fresh ideas  every day. Pick up issue 14 of Obscura for the full article.  

  • Ovechkin Plays Russian in New Nike TV Spot [Video]

    Nike has released the new ad for their Play Russian campaign which features athletes engaging in different winter sports against frozen Russian backdrops. The last commercial was a composite of many different athletes while this one focuses entirely on Alexander Ovechkin of the Russian National Ice Hockey team and captain of the NHL’s Washington Capitals. Watch the video and get pumped for winter sports then check out more from #PlayRussian at Nike and brush up on your Cyrillic skills.

  • Oh Nike, Your Epic Commercials Never Get Old

    Nike’s new short film, “Winning in a Winter Wonderland.” is set to a whimsical rendition of the classic holiday tune Walking in a Winter Wonderland, the film features professional baseball player Robinson Cano, professional football player Justin Tuck, skier Julia Mancuso, snowboarder Scotty Lago, soccer stars Alex Morgan and Sydney Leroux, along with a cameo appearance from Ohio State football coach Urban Meyer, in a series of training and game-action play. Nike’s productions have gotten better and better over the past couple of years, at this point they should just make a movie already

  • Air Jordan XX8 SE Now For Sale (4 Photos)

    Nike’s Air Jordan XX8 SE is now available in retail stores. They’ve taken last year’s XX8 and removed the shroud so you can see and really appreciate the design of the shoe itself. The initial release is available in three different all-over camo color schemes. There’s a traditional green camo, a navy and gray camo in recognition of the Georgetown Hoyas, and a blue and gray camo in recognition of the North Carolina Tar Heels. Oklahoma City Thunder point guard and Jordan Brand athlete Russell Westbrook will be sporting them for the 2013-14 season and beginning October 23, Nike will have a Westbrook-inspired royal blue, orange, and yellow camo design available. You can get the Air Jordan XX8 SE at Nike.com for $150. For all the details on the shoe, check out Nike, Inc.

  • Nike Releases LunarTerra Arktos Boot (21 Photos)

    With fall officially here and winter on its way, the time for buying new boots is upon us. Nike has made the decision an obvious one with the release of their LunarTerra Arktos boots. Where did they come up with that name? Nike senior designer Nate VanHook explains: “The word “arktos” is ancient Greek for “bear” and is where the term “Arctic” is derived; meaning the land of the polar bear. The idea was to create a product so warm and utilitarian that it could exist in the Arctic.” And that’s just what they are. With the tongue, toe, and foxing featuring Nike’s Vac Tec molding to reduce leak points and an upper with Nike’s Flywire and Hyperfuse construction, this boot will keep you dry while remaining as comfortable and versatile as a sneaker. Check them out when they hit retailers in early October.

  • Jordan Brand Celebrates Road to the Championship with Player Exclusives (10 Photos)

    With many Jordan sponsored athletes competing in the NBA Playoffs, the brand is showcasing the custom footware worn by each of its feature athletes on the squad. Russell Westbrook, Ray Allen, Joe Johnson, Gerald Wallace and Rip Hamilton will be repping the AJ XX8. Carmelo Anthony will be wearing his signature shoe, the JORDAN MELO M9, a lightweight support and increased responsiveness through Nike Zoom cushioning. The Jordan CP3.VI AE will be worn by Chris Paul and teammate Blake Griffin will be sporting the Jordan Super.Fly 2, which he debuted earlier this year.

  • Nike Free Trainer 3.0

    Tip: navigate using the ← left and right → arrow keys Nike’s 3rd installment of the Free Trainer is almost upon us, set to release just in time for your New Years resolution gym membership purchase. the 3.0 is designed for the athlete who has more to offer than linear running, like jump training, cross fit or any other well rounded high intensity work out. The Free Trainer 3.0 combines materials in the upper with the flexibility increased natural motion.

  • Nike Unveils Army-Navy Bowl Uniforms

    The newest bowl game uniforms were revealed by Nike today for the upcoming Army Navy Bowl. The Uni’s pay tribute to when the “Black Knights were unstoppable on all fields of battle: 1944, the year the Army troops won a key strategic victory in WWII’s Battle of the Bulge. The football team at home was on its way to a perfect season and the first of three consecutive national championships. In tribute to Army’s historic victory on the battlefield, a historical re-interpreted West Point battle atlas map of the region where the offensive took place can be seen throughout multiple elements of the uniform, from the jersey to base layer to gloves, all the way down to the inside the cleats.” The Navy garb “pays tribute to the traditional dress white uniform – a powerful symbol of professionalism, achievement and authority throughout the organization’s history. The uniform’s clean, white look with black details and gold trim, as well as a new number / letter font” Navigate using the ← left and right → arrow keys

  • Nike Air Max+ 2013

    The Nike Air Max line has been the pinnacle product of the company for over 20 years. The newest edition of the classic running shoe is lighter, more flexible and reengineered. Using Nike’s Flywire & Hyperfuse materials, they’ve constructed a lighter, yet more stable shoe for all walk of runners. The staple of timeless show construction meets contemporary innovation. Available January 2013

  • Nike Running Wool Edition

    This season, Nike is releasing a line of wool running products to help you stay warm through the frigid bitch of winter. The one problem with this product is you wont be able to complain about not being able to run because its too cold. We’re patiently awaiting the release of their turtleneck and thin gold chain line.

  • This is Where it Starts: Jordan Commercial

    This Jordan commercial features two opposing international forces training their whole lives then meeting where it all matters, The 20– Olympics. A cool homage to the role the original Dream Team played in introducing basketball to the world on an international spectrum. Except by the time this commercial actually takes place it will be China vs China Jr. And so without further ado, another really rad Nike-esq commercial to get your day started.

  • Nike: A Visual History of Sneakers

    London based illustrator / designer / graphic artist, Stephen Cheetham is a major sneaker fan and has thus created a series of crisp graphics showing many of Nike’s most iconic shoes from the 70′s through the 2000′s. The graphic ranges from their original Cortez running shoe in 1971, through their Considered BB of 2007. The Nike swoosh is synonomous with creating the highest level of athletic shoes since the beginning of man kind. Right? Either way take a look at this neeto infographic of the worlds most popular brand through visuals.

  • Nike SB Dunk x Supreme

    NYC skate shop and alpha sneaker revolutionists, Supreme, have collaborated with Nike for the third installment of arguably the most prized colorway in the SB line. The elephant print/ cement print line was originally released in 2002 and, since, has paved the way for the most celebrated style of sneakers in the entire sneaker head community, The Nike SB Dunk. The ’02 collab was the beginning of what would become a standard in today’s loco (crazy) sneaker saturated world. It was unique and virtually unheard of for a sneaker giant like Nike to collaborate with an independent skate shop. Hard to believe given all the “x”‘s you see between two brands these days. So it’s only fitting the two brands cozy back up for their 10th anniversary for a colorway that has since been all but printed and beaten to death. Although I, personally, think the elephants were and are one of the best patterns to come out in the now over hyped, over priced and over faked world of SB’s, the time has come and gone. The beauty of the initial release was the uniqueness of the sneaker, but put these up against any pair of crazy PacSun 6.0’s more »

  • The New Wave of Nike + Sportpacks

    The new Hyperdunk+, LunarTR1+ and Lunar Hyperworkout+ pack are the sneakers for the serious athlete who wants to track every waking move. At its core, the+ is a solid, Lunarlon- and Flywire-equipped basketball shoe that’s laden with Nike+ sensors to measure your vertical leap and steps, allowing you to track your highest jumps, average jump height, total jumps per game, steps per second, quickest moments, and more. The Hyperworkout+ and LunarTR1+ are equipped with Nike+ sensors track how hard, fast and often you move and sync stats to your iPhone, providing expert performance feedback in real time.

  • Nike Soccer: My Time is Now

    Another one of Nike’s brilliantly shot soccer commercials. These guys know what they’re doing.The next wave of superstars are here. Neymar, M’Vila, Götze. Hungry to break through. Unafraid to line up with Ribéry, Sneijder, Ronaldo.

  • Jason Lester Is Crossing America – All 4,800 Miles Of It — On Foot And By Bicycle In 102 Days

    Ultra endurance athlete Jason Lester doesn’t back down from a challenge. He’s in the middle of a massive one right now, crossing America – all 4,800 miles of it — on foot and by bicycle in 102 days so he can share the power of sport — and sponsor Nike’s Better World vision — along the way to any who will listen. The author of Running on Faith is in his late 30s and it’s a miracle that he’s even involved with sports at all anymore. He was left for dead at the age of 12 when he was hit by a car while out for a bike ride. He broke 21 bones and a lung collapsed. His right arm became partially paralyzed. While he was in the hospital recovering, his father and sole guardian had a heart attack and died. But the kid stuck with it. He went back to playing sports the way he had before the accident and went to his local baseball all-star game the next year. Since then, he’s become an accomplished triathlete and the first disabled athlete to complete the Ultraman World Championships. Now he’s on a different mission. And he’s got a powerhouse corporate sponsor in Nike, which is why his more »

  • Nike Elite No Sew

    Originally released in 1976, the Elite is one of Nike’s most popular runners ever due to its simple profile. and lightweight design. This SS12 reissue this ‘no sew’ version utilises Nike’s pressure welded seam technology, resulting in an extra clean silhouette. Nike will be releasing different runners using their new revolutionary “No Sew” technology in the coming months.

  • Nike Unveils Custom Shoes For All NFL Teams

    The season may be over but with Draft day fast approaching the NFL is about to retake the center stage for American sports fans. It’s time to gear up and show support for your team with these sick new Nike Dunk NFL iDs. Make yours now, available in Lowtops and Hightops.

  • #Makeitcount

    Nike set out to make a documentary for their new FuelBand, what they got was a 5 minute video inspiring the adventurer in all of us to get up and do more with our selves, our lives and our time. The director, Casey Neistat used his 10 days of filming to circumnavigate the world on a non-stop whirlwind expedition of fun. We, at The Roosevelts, applaud thee for taking Nike’s money to travel, party and have fun, all while making a kick-ass video.

  • Nike Free Haven 3.0

    Nike has just released another gem in their “free” line of running shoes. Combining a barefoot-like feel and supportive fit, the Nike Free Haven Men’s Training Shoe delivers flexibility and traction for precise control at lightning speed.

  • Top 10 Viral Sports Advertisements (Videos)

    Over the past few years, big brands have been featuring viral videos of professional sports figures accomplishing astounding feats during “down time” on a commercial set or just practicing their trade. While everyone knows the authenticity of these viral ads, it’s fun to imagine these athletes as the larger than life figures we once thought they were as children. Kobe Jumps Over Speeding Aston Martin- Nike Evan Longoria Saves Reporters Life- Gillette Micheal Vick Practice Field- Powerade LeBron’s Full Court Show- Powerade Hardest Hockey Shot- Samsung The Black Mamba Jumps a Pool of Snakes- Nike Van Persie Does The Ricochet Trick- Adidas Ball Girl- Gatorade Roger “William Tell” Federer- Gillette David Beckham Hits 3 Beach Bins- Pepsi

  • Lebron James Unveils NIKE+ for Basketball and Training Athletes [Photos + Video]

    Nike today unveiled Nike+ Basketball and Nike+ Training, two new experiences connecting digitally enabled footwear with interactive mobile applications that together deliver a revolutionary sport experience. First unveiled for running products in 2006, NIKE+ has grown into a community of six million digitally connected athletes and is set to expand with the recent launch of the NIKE+ FuelBand, a wrist-based device designed to track everyday activity. The new Nike+ Basketball experience breaks down the user’s game to deliver information and measurement, which in turn provides motivation. Nike+ Basketball measures how high, how hard and how quick players play each game. Nike+ Training transforms a daily workout from a necessity to something fun. The experience fuses the appeal of gaming with high-intensity fitness to create the perfect training companion to a 24/7/365 lifestyle. The technology in both experiences utilizes a new Nike+ Pressure Sensor built into each shoe that collects information about the user’s movement and then wirelessly transmits data to their phone. It is then translated into different metrics delivering previously unknown information about either their workout or their game. NIKE, Inc. President & CEO Mark Parker unveiled the new NIKE+ technology at an event in New York attended by more »

 
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