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• Jordan Brand Celebrates Road to the Championship with Player Exclusives (10 Photos)

  In BRAND, Gear, Nike, Shoes / 23 April 2013 / 0 comments

  

  With many Jordan sponsored athletes competing in the NBA Playoffs, the brand is showcasing the custom footware worn by each of its feature athletes on the squad. Russell Westbrook, Ray Allen, Joe Johnson, Gerald Wallace and Rip Hamilton will be repping the AJ XX8. Carmelo Anthony will be wearing his signature shoe, the JORDAN MELO M9, a lightweight support and increased responsiveness through Nike Zoom cushioning. The Jordan CP3.VI AE will be worn by Chris Paul and teammate Blake Griffin will be sporting the Jordan Super.Fly 2, which he debuted earlier this year.

• Nike Golf: No Cup is Safe feat. Rory McIlroy and Tiger Woods (video)

  In BRAND, Golf, Nike, Sports / 14 January 2013 / 0 comments

  

  When Tiger Woods and Rory McIlroy hit the range, no cup is safe. Nike welcome’s Rory McIlroy to the team by playing a little game of hole in one. When will golf brands learn, all you have to do is throw Shooter McGavin in a commercial and it’s game over.

• Nike Free Trainer 3.0

  In Gear, Nike, Shoes / 12 December 2012 / 0 comments

  

  Tip: navigate using the ← left and right → arrow keys Nike’s 3rd installment of the Free Trainer is almost upon us, set to release just in time for your New Years resolution gym membership purchase. the 3.0 is designed for the athlete who has more to offer than linear running, like jump training, cross fit or any other well rounded high intensity work out. The Free Trainer 3.0 combines materials in the upper with the flexibility increased natural motion.

• Nike Unveils Army-Navy Bowl Uniforms

  In Football, Nike, Sports / 6 December 2012 / 0 comments

  

  The newest bowl game uniforms were revealed by Nike today for the upcoming Army Navy Bowl. The Uni’s pay tribute to when the “Black Knights were unstoppable on all fields of battle: 1944, the year the Army troops won a key strategic victory in WWII’s Battle of the Bulge. The football team at home was on its way to a perfect season and the first of three consecutive national championships. In tribute to Army’s historic victory on the battlefield, a historical re-interpreted West Point battle atlas map of the region where the offensive took place can be seen throughout multiple elements of the uniform, from the jersey to base layer to gloves, all the way down to the inside the cleats.” The Navy garb “pays tribute to the traditional dress white uniform – a powerful symbol of professionalism, achievement and authority throughout the organization’s history. The uniform’s clean, white look with black details and gold trim, as well as a new number / letter font” Navigate using the ← left and right → arrow keys

• Nike Air Max+ 2013

  In Gear, Nike, Shoes / 23 November 2012 / 0 comments

  

  The Nike Air Max line has been the pinnacle product of the company for over 20 years. The newest edition of the classic running shoe is lighter, more flexible and reengineered. Using Nike’s Flywire & Hyperfuse materials, they’ve constructed a lighter, yet more stable shoe for all walk of runners. The staple of timeless show construction meets contemporary innovation. Available January 2013

• Nike Running Wool Edition

  In BRAND, Gear, Nike / 13 November 2012 / 0 comments

  

  This season, Nike is releasing a line of wool running products to help you stay warm through the frigid bitch of winter. The one problem with this product is you wont be able to complain about not being able to run because its too cold. We’re patiently awaiting the release of their turtleneck and thin gold chain line.

• This is Where it Starts: Jordan Commercial

  In Basketball, BRAND, Michael Jordan, Nike, Sports / 7 August 2012 / 0 comments

  

  This Jordan commercial features two opposing international forces training their whole lives then meeting where it all matters, The 20– Olympics. A cool homage to the role the original Dream Team played in introducing basketball to the world on an international spectrum. Except by the time this commercial actually takes place it will be China vs China Jr. And so without further ado, another really rad Nike-esq commercial to get your day started.

• Nike: A Visual History of Sneakers

  In BRAND, Gear, Nike, Shoes / 3 August 2012 / 0 comments

  

  London based illustrator / designer / graphic artist, Stephen Cheetham is a major sneaker fan and has thus created a series of crisp graphics showing many of Nike’s most iconic shoes from the 70′s through the 2000′s. The graphic ranges from their original Cortez running shoe in 1971, through their Considered BB of 2007. The Nike swoosh is synonomous with creating the highest level of athletic shoes since the beginning of man kind. Right? Either way take a look at this neeto infographic of the worlds most popular brand through visuals.

• Nike SB Dunk x Supreme

  In Gear, Nike, Shoes / 17 July 2012 / 0 comments

  

  NYC skate shop and alpha sneaker revolutionists, Supreme, have collaborated with Nike for the third installment of arguably the most prized colorway in the SB line. The elephant print/ cement print line was originally released in 2002 and, since, has paved the way for the most celebrated style of sneakers in the entire sneaker head community, The Nike SB Dunk. The ’02 collab was the beginning of what would become a standard in today’s loco (crazy) sneaker saturated world. It was unique and virtually unheard of for a sneaker giant like Nike to collaborate with an independent skate shop. Hard to believe given all the “x”‘s you see between two brands these days. So it’s only fitting the two brands cozy back up for their 10th anniversary for a colorway that has since been all but printed and beaten to death. Although I, personally, think the elephants were and are one of the best patterns to come out in the now over hyped, over priced and over faked world of SB’s, the time has come and gone. The beauty of the initial release was the uniqueness of the sneaker, but put these up against any pair of crazy PacSun 6.0′s more »

• Game on, World: Nike Commercial

  In Gear, Nike, Shoes / 5 July 2012 / 0 comments

  

  Nike’s new campaign titled “Game On, World” urges you to go outside and play. Run, hop skip and jump. Stay active and buy Nike everything, because it will help you jump over buildings.

• The New Wave of Nike + Sportpacks

  In BRAND, Gear, Nike, Shoes / 30 June 2012 / 1 comment

  

  The new Hyperdunk+, LunarTR1+ and Lunar Hyperworkout+ pack are the sneakers for the serious athlete who wants to track every waking move. At its core, the+ is a solid, Lunarlon- and Flywire-equipped basketball shoe that’s laden with Nike+ sensors to measure your vertical leap and steps, allowing you to track your highest jumps, average jump height, total jumps per game, steps per second, quickest moments, and more. The Hyperworkout+ and LunarTR1+ are equipped with Nike+ sensors track how hard, fast and often you move and sync stats to your iPhone, providing expert performance feedback in real time.

• Nike Soccer: My Time is Now

  In BRAND, Nike, Soccer, Sports / 18 May 2012 / 1 comment

  

  Another one of Nike’s brilliantly shot soccer commercials. These guys know what they’re doing.The next wave of superstars are here. Neymar, M’Vila, Götze. Hungry to break through. Unafraid to line up with Ribéry, Sneijder, Ronaldo.

• Jason Lester Is Crossing America – All 4,800 Miles Of It — On Foot And By Bicycle In 102 Days

  In HIGH QUALITY, Nike, Sports / 7 May 2012 / 0 comments

  

  Ultra endurance athlete Jason Lester doesn’t back down from a challenge. He’s in the middle of a massive one right now, crossing America – all 4,800 miles of it — on foot and by bicycle in 102 days so he can share the power of sport — and sponsor Nike’s Better World vision — along the way to any who will listen. The author of Running on Faith is in his late 30s and it’s a miracle that he’s even involved with sports at all anymore. He was left for dead at the age of 12 when he was hit by a car while out for a bike ride. He broke 21 bones and a lung collapsed. His right arm became partially paralyzed. While he was in the hospital recovering, his father and sole guardian had a heart attack and died. But the kid stuck with it. He went back to playing sports the way he had before the accident and went to his local baseball all-star game the next year. Since then, he’s become an accomplished triathlete and the first disabled athlete to complete the Ultraman World Championships. Now he’s on a different mission. And he’s got a powerhouse corporate sponsor in Nike, which is why his more »

• Nike Elite No Sew

  In BRAND, Gear, Nike, Shoes / 7 May 2012 / 1 comment

  

  Originally released in 1976, the Elite is one of Nike’s most popular runners ever due to its simple profile. and lightweight design. This SS12 reissue this ‘no sew’ version utilises Nike’s pressure welded seam technology, resulting in an extra clean silhouette. Nike will be releasing different runners using their new revolutionary “No Sew” technology in the coming months.

• Nike Unveils Custom Shoes For All NFL Teams

  In Football, Nike, Shoes / 19 April 2012 / 1 comment

  

  The season may be over but with Draft day fast approaching the NFL is about to retake the center stage for American sports fans. It’s time to gear up and show support for your team with these sick new Nike Dunk NFL iDs. Make yours now, available in Lowtops and Hightops.

• #Makeitcount

  In BRAND, Gear, Nike, Travel / 10 April 2012 / 0 comments

  

  Nike set out to make a documentary for their new FuelBand, what they got was a 5 minute video inspiring the adventurer in all of us to get up and do more with our selves, our lives and our time. The director, Casey Neistat used his 10 days of filming to circumnavigate the world on a non-stop whirlwind expedition of fun. We, at The Roosevelts, applaud thee for taking Nike’s money to travel, party and have fun, all while making a kick-ass video.

• Nike Free Haven 3.0

  In Gear, Nike, Shoes / 6 April 2012 / 0 comments

  

  Nike has just released another gem in their “free” line of running shoes. Combining a barefoot-like feel and supportive fit, the Nike Free Haven Men’s Training Shoe delivers flexibility and traction for precise control at lightning speed.

• Top 10 Viral Sports Advertisements (Videos)

  In Baseball, Basketball, Football, Lebron James, Nike, Shoes, Sports, Television, Winter / 19 March 2012 / 0 comments

  

  Over the past few years, big brands have been featuring viral videos of professional sports figures accomplishing astounding feats during “down time” on a commercial set or just practicing their trade. While everyone knows the authenticity of these viral ads, it’s fun to imagine these athletes as the larger than life figures we once thought they were as children. Kobe Jumps Over Speeding Aston Martin- Nike Evan Longoria Saves Reporters Life- Gillette Micheal Vick Practice Field- Powerade LeBron’s Full Court Show- Powerade Hardest Hockey Shot- Samsung The Black Mamba Jumps a Pool of Snakes- Nike Van Persie Does The Ricochet Trick- Adidas Ball Girl- Gatorade Roger “William Tell” Federer- Gillette David Beckham Hits 3 Beach Bins- Pepsi

• Lebron James Unveils NIKE+ for Basketball and Training Athletes [Photos + Video]

  In Basketball, BRAND, Lebron James, Nike, Sports / 22 February 2012 / 0 comments

  

  Nike today unveiled Nike+ Basketball and Nike+ Training, two new experiences connecting digitally enabled footwear with interactive mobile applications that together deliver a revolutionary sport experience. First unveiled for running products in 2006, NIKE+ has grown into a community of six million digitally connected athletes and is set to expand with the recent launch of the NIKE+ FuelBand, a wrist-based device designed to track everyday activity. The new Nike+ Basketball experience breaks down the user’s game to deliver information and measurement, which in turn provides motivation. Nike+ Basketball measures how high, how hard and how quick players play each game. Nike+ Training transforms a daily workout from a necessity to something fun. The experience fuses the appeal of gaming with high-intensity fitness to create the perfect training companion to a 24/7/365 lifestyle. The technology in both experiences utilizes a new Nike+ Pressure Sensor built into each shoe that collects information about the user’s movement and then wirelessly transmits data to their phone. It is then translated into different metrics delivering previously unknown information about either their workout or their game. NIKE, Inc. President & CEO Mark Parker unveiled the new NIKE+ technology at an event in New York attended by more »