Sriracha Sauce, Pretzel Crust, “Skinny” Slices, and More: Your First Look At Pizza Hut’s Major Rebrand
Pizza Hut has been a favorite during parties at RSVLTS HQ for a long time, just check out our buddy Matt in the photo above crushing some Pizza Hut at our office warming party back in April. But even though we’ve been ordering our fair share of delivery, Pizza Hut has been struggling for two years as consumers are becoming more interested in exotic flavors and personalized options. One look at Tony Boloney’s menu will show you where the market is headed. To combat slumping sales the world’s largest pizza chain on Monday announced a drastic plan to turn upside down almost every facet of its identity with all new branding, the doubling of its available ingredients, including sriracha, curry and buffalo, a 250 calorie “Skinny Pizza” and the largest ad campaign in it’s history, as reported by USA Today.