Category: Winter

ski

This Commercial Is An Incredible Ski Film

Filming athletes in LED suits is all the rage right now, and we’re just fine with that. It makes for awesome video and which what Philips was hoping for when they teamed with Swedish agency Ahlstrand & Wållgren and filmmakers Sweetgrass Productions to create “Afterglow,” a short film to promote…

The History of Ski Filmmaking

The North Face has partnered with Teton Gravity Research, Sherpas Cinema, Stept Productions, and Mountain Sports International to produce a multi-episode series on the free skiing culture. With the winter Olympics gearing up, the North Face has taken center stage with uniforms and sponsorships, to pay homage to the sport…

trace

Trace Action Sports Tracker

Remember that time you hit that gnarly jump or got pitted in the radical tube of a stellar wave? Yeah, but we don’t. With Trace you can track all of your jumps, runs, hop, skips and jumps. Using advanced GPS technology, Trace can identify a tre-flip down 10 stairs, detail every…

winter x games

Winter X Games by the Numbers (infographic)

Our pal’s over at Krush created this gnarly infographic showing the back end of the favorite action sports winter pass time of our generation. The X Games have most definitely surpassed it’s founders wildest dreams in terms of sheer growth and popularity. Quadroupaling in attendance and nearly tripling in TV viewers, the X…

airwave

The Oakley Airwave Goggle

The Oakley Airwave is the future of technology meets action sports. It combines the company’s best goggle technologies with a heads-up display that integrates GPS, Bluetooth, and more with a host of onboard sensors to bring new possibility to the alpine experience. Alpine sports enthusiasts can access a full range…

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Nike Snowboarding 2013

https://vimeo.com/48991130 The juggernaut that is Nike does it right all the time, 100% of the time. They stick to what they’re good at, which is making a adaptable shoe/boot that treats your foot right in the active environment that tickles your fancy. This season they’ve released a line up with…