• Jordan Announces Throwback Collaboration with Bugs Bunny and Warner Bros.

    This year marks Jordan Brand’s 30th Anniversary, and even though we’re only 2 months into the year, the iconic brand is pulling out all the stops and rekindling some of our favorite memories from the past three decades. With All-Star Weekend in NYC this weekend Jordan has collaborated with Warner Bros. Consumer Products to announce the return of the Hare Jordan campaign. The original Hare Jordan collection debuted in 1992 following Jordan’s first championship season. Jordan and Looney Tunes star Bugs Bunny first partnered for the iconic ad, which aired during the professional football championship game, to announce the original partnership between the two brands, which then ultimately led to everyone’s favorite toon/athlete motion picture, Space Jam. Jordan Brand and Warner Bros. Consumer Products will introduce Hare Jordan products starting in spring 2015. Space Jam 2, please. “Each is an iconic figure and legend in his own right, but together Bugs Bunny and Michael Jordan are an unbeatable combination on and off the court,” said Brad Globe, President, Warner Bros. Consumer Products. “We are excited to partner with Jordan Brand to reintroduce Hare Jordan to an entirely new generation of fans with this limited-edition collection that includes a mix of more »

  • The Jordan VI Will be Returning to the Postseason On the Field Instead of the Court

    The AIR JORDAN VI will make its return to the postseason this weekend,on the field instead of the court. Micheal Crabtree and DB Earl Thomas will be sporting these fantastic Retro VI when they take the field this weekend as they embark on the quest for the Lombardi trophy, just like Jordan wore on the court en route to his first championship in 1991. The Crabtree color way are black/white with a gold sole with red cleats, while Thomas will be sporting a navy/white colorway with a neon green sole. A beautiful throwback the Jordan Brand did justice to. The sneaker will be available to the masses this summer at Jordan retailers.    

  • Air Jordan XX8 Days of Flight Campaign (28 Photos of Jordans)

    This weekend was big for Jordan. The Air Jordan XX8 were released, MJ turned 50 years old and the NBA All-Star Game was in full swing featuring Jordan sponsored players, such as Melo, Westbrook and newly signed Blake Griffin. The specs of the annual Jordan Signature series have been anticipated for some time now, especially since Jordan Brand has executed a unique campaign around the XX8 and it’s black and neon color scheme. The XX8 days of Flight featured a countdown of the entire collection of Jordan’s in the stealth and sleek black/ neon scheme. The final installment has been released and now you can view all 28 sneakers like you never have before.

 

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