5 Ways a Popular Beer Brand Is Making Coachella Even Better
Festivals like Coachella offer impressive lineups and promise a good time – it’s true. But they have also become synonymous with sweaty, stinky crowds of people pushing back and forth through a maze of humanity to catch about three to five bands a day, if they are lucky. The heat can be a real buzzkill too. And what is a fan to do, really; Bring their own beer to the camp ground and have it go warm because there is no ice within five miles of the festival grounds? Gross. “Well, not so fast,” says Heineken. For the 12th year in a row, the beer brand is back at Coachella, not only as the festival’s official beer beverage, but also as a creative partner pulling out all stops to enhance the festival experience for fans in attendance.















