The rules have changed in late night TV. With social media in the mix, a new breed of late night talk show has risen, literally leaving the traditionalists in the dark. Hosts are not only personalities for their shows, but for their YouTube channels, twitter following and Facebook fans. The younger audience relies on the online social interaction to form a bond with their shows of choice.
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Jay Leno is still the king of late-night television, but for how long? The battle for night-owl TV watchers in America will get interesting at the start of 2013, when ABC’s “Jimmy Kimmel Live!” will move to the 11:35 p.m. EST slot, pitting Kimmel in a showdown with NBC’s “The Tonight Show with Jay Leno” and the current number two, CBS’ “Late Show with David Letterman.”