“After 19 seasons, Derek Jeter announced in February that the 2014 season will be his last. Widely recognized as one of the greatest ball players of all time, Jeter has led a storied and decorated career, with five championships, 13 All-Star appearances and enough individual awards to fill numerous trophy cases. Although Jeter has become synonymous with his team over the past two decades, he transcends traditional rivalries and team loyalties. While No. 2 is known for his brilliant on-field performances, he’s always matched that with a quiet confidence, relentless focus, and deep respect for those he competes against. To celebrate Jeter, the mark he’s left on the game, and his relationship with the brand, the Jordan Brand kicks off the RE2PECT campaign. Baseball fans around the world can participate and share their support for Jeter throughout the season by tagging social media posts with #RE2PECT.” Read more about the RE2PECT Campaign here.
Home / Posts tagged 'jordan brand'
Jordan Brand has just announced the official arrival of the Jordan Melo M10. To commemorate his 10th shoe with Jordan Brand collaborated with a legend in the shoe design game Tinker Hatfield and Carmelo to create the anniversary shoe. The shoe incorporates sleek design elements with Jordan’s new Flight Plate technology, offering maximum responsiveness through compression and deflection. One of the more unique elements the design features is the heel counter that features a chrome finish that incorporates Melo’s first cursive signature logo that was created for the first Jordan Melo shoe ten years ago. “If you see this shoe from afar, the chrome statement piece is the first thing you are going to see,” Anthony said of the unique look of the Jordan Melo M10. “Combining that element with my ‘M’ on the toe cap and the very first signature logo we created 10 years ago, we’ve made a true anniversary shoe.”
This weekend was big for Jordan. The Air Jordan XX8 were released, MJ turned 50 years old and the NBA All-Star Game was in full swing featuring Jordan sponsored players, such as Melo, Westbrook and newly signed Blake Griffin. The specs of the annual Jordan Signature series have been anticipated for some time now, especially since Jordan Brand has executed a unique campaign around the XX8 and it’s black and neon color scheme. The XX8 days of Flight featured a countdown of the entire collection of Jordan’s in the stealth and sleek black/ neon scheme. The final installment has been released and now you can view all 28 sneakers like you never have before.