Nike’s new ad campaign for their new Nike VR_S Covert 2.0 club is to “Play In The Now”, a message to all the nay-sayers of progressive golf clubs. In their full length commercial a couple of golf buddies backtrack through time complaining about the ever going progress of the golf club. Their short spot evokes the help of good ol’ Teddy.
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In 1999, Tiger Woods made advertising history bouncing a Nike golf ball on his wedge, then turning around and launching it. That memorable TV spot paved the way for Nike Golf’s new RZN Trick Shot spot featuring Rory McIlroy, Nick Watney, Kyle Stanley, Suzann Pettersen and Paul Casey. These athletes juggle and pass to each other utilizing Nike’s RZN core golf ball technology in the new spot, which is cut to music used in the 1999 ad.
When Tiger Woods and Rory McIlroy hit the range, no cup is safe. Nike welcome’s Rory McIlroy to the team by playing a little game of hole in one. When will golf brands learn, all you have to do is throw Shooter McGavin in a commercial and it’s game over.