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  • The History of Ski Filmmaking

    The North Face has partnered with Teton Gravity Research, Sherpas Cinema, Stept Productions, and Mountain Sports International to produce a multi-episode series on the free skiing culture. With the winter Olympics gearing up, the North Face has taken center stage with uniforms and sponsorships, to pay homage to the sport that made them a cultural icon they created “The Rise”. This episode takes a look at filmmaking in skiing, an art that has been sought after for many years, but blown out of the water in recent years with film tech making serious leaps and bounds.

  • Trace Action Sports Tracker

    Remember that time you hit that gnarly jump or got pitted in the radical tube of a stellar wave? Yeah, but we don’t. With Trace you can track all of your jumps, runs, hop, skips and jumps. Using advanced GPS technology, Trace can identify a tre-flip down 10 stairs, detail every turn on a 100-yard Rincon right, and measure a backflip off a 20-foot kicker at Mammoth. And it’s as small as a delicious Reese’s. (as shown in scaled photo) There will be three mobile apps available to cater to the surf, skate and snow community, all with unique interfaces that are tailored to the sport. With each #SESSIONSHEET, you’ll be able to log eaxmples like; How high an Ollie was, How long your vert was or how much air did you get off a wave. Trace will be available for purchase in January for $150.

  • Ski Bro Dad Yells “Do the Pizza!” at Son Barrelling Down Mountain

    How fast would you watch “Dateline: When Bros Have Kids”? I’d record it and come back for seconds. If NBC is listening, and wants to turn this brilliant Dateline idea into one of their stupid cautionary episodes, then this is the dad they should feature first. Sounding like a deranged version of the ski instructor from the “South Park” Aspen episode, the dad gives his kid the ol’ tough love treatment by making him shoot down a mountain for one of his first ski runs, while he follows behind and yells “PIZZA, BRO! DO THE PIZZA!”