Nike And IKEA Team Up For A DIY Shoe In This Hilarious Spoof

The only thing consumers hate more than supporting brands that use overseas sweatshop labor is paying for products not made in overseas sweatshops. This presents quite the conundrum for brands. But Nike seems to have figured out a solution by teaming with IKEA on the Nikea, the world’s first build-it-yourself sneaker. This spoof ad is a hilarious look at the absurd demands of consumers — and we could totally see this being a viable solution in the near future.