As you know from our Instagram Stories and 3 Pro Tips For The Phoenix Open, we really killed it in Scottsdale last weekend with Oakley. Not only are they the official eyewear partner of the Phoenix Open, but also the official brand sponsor of the rowdy 16th hole – giving Oakley fans like myself a world-class view onto one of the most exciting holes in golf.
This year, Oakley transported fans to the 16th hole with a unique Live Virtual Reality experience seen thru the eyes of Team Oakley golfer, Bubba Watson.
Check out the VR headset design below featuring Bubba in the all-new Targetline with Prizm Golf. The Targetline frame was designed specifically for golfers – giving athletes of all levels a lifestyle look combined with the performance features that they have grown to expect from the brand:
Oakley distributed 2,000 units throughout the weekend and the experience was f**king incredible!