In the spring of 2016, I took a weekend trip to Amsterdam with my mom. The highlight of that getaway was our stop at the Van Gogh Museum. We’re both huge fans, so seeing some of his masterpieces in person was an amazing experience.
Now, almost exactly years later, I have the pleasure of announcing the mind-blowing news that we have officially partnered with the Van Gogh Museum.
This one has been in the works for about a year. There were a lot of details to iron out as they are adamant about sustainability—an initiative that we, as a brand, will look to expand upon in the future.
As you would expect, the Van Gogh Museum is very protective of their IP, so we couldn’t be more proud to have the opportunity to collaborate with them.
We were hoping to do a big, splashy launch at the actual museum, but COVID-19 had other plans. Hopefully, this will all clear up soon and we’ll be able to get there to see the paintings that inspired this epic apparel line.
Our new Van Gogh Collection is launching with four shirts and is officially available now!
Van Gogh left us with a lot of paintings and artistic styles to work with, so hopefully this is just the beginning.