Field Notes

New RSVLTS Digital Spots/Commercials: “Dare Mighty Things” Campaign 2.0

RSVLTS is extremely proud to showcase two of its newest digital spots, the second consecutive series of ads within the overarching “Dare Mighty Things” campaign, now live on RSVLTS YouTube, and soon to be omni-channel streaming on digital platforms and across social media.  

Like the “Dare Mighty Things” ethos in general, the idea behind the overarching campaign is that RSVLTS is a brand for people who have the courage to be themselves, who face life’s challenges with boldness and purpose. It's not necessarily about the absence of fear, it's about persevering in the face of fear. You don't have to climb Mount Everest to be "bold" either, because every day can be full of little victories, and we should all celebrate those moments too.

The first spot - Earn Your Wings - begins with a customer standing at the counter at a local wing shop, contemplating the spiciness potential of his order, his anxiety rapidly growing as he witnesses other patrons in pain. After a tense decision, the customer gains courage, makes his selection and confidently walks away, leaving behind signs of his ultimate victory.

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The second spot - Tat’s Life - opens with a guy sitting nervously at a local tattoo shop about to get his first bit of ink, surrounded by heavily tattooed patrons. Despite anxiously waiting within the rather intimidating atmosphere, he confidently pulls together his thoughts, smirks with conviction, and marches forth to get his tattoo…much to the admiration of his waiting room counterpart. 

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While many are already familiar with the RSVLTS “Dare Mighty Things” slogan and brand ethos, we are still a rapidly growing company in many ways, and for those that are recently new, this campaign will be their introduction to RSVLTS. So, while we are taking a somewhat different angle this time around, we felt it made sense to make sure any newcomers get a taste of our genuine DNA, our mission and our identity, all that still remains true today, unchanged since day 1. 

For those unfamiliar with the previous ads, the inaugural 2023 DMT campaign featured two digital spots for RSVLTS “Dare Mighty Things & Breakfast Balls “Have Another.” Though slightly different, the sentiment within that first series further inspired last fall’s BorlandFlexFlannel...With A Little Stretch” ad campaign series of videos, each that shared the same DMT spirit. 

Huge shoutout to the internal RSVLTS creative team behind the countless hours of writing, filming, producing, editing and a million other things inbetween, everyone that truly pushed to Dare Mighty Things with these high-quality, extremely fun creations! 

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