🚨 🚨 🚨 SPOILER ALERT 🚨 🚨 🚨
Tomorrow, we launch our 2021 Americana Collection. Since the inception of RSVLTS, that’s always been one of our biggest drops of the year (when you’re named after the 26th U.S. President, it comes with the territory). And, not to brag, but… damn, we have a helluva collection this year with some absolute banger designs!
But, that’s not what this email is about.
This year, the Americana Collection will mean something more, above and beyond itself even, thanks to a new and exciting partnership that couldn’t make us more proud. It’s our pleasure to announce that we are collaborating with and helping to raise money for the National Wheelchair Basketball Association (NWBA)!
Coming very soon (separate from the Americana launch), this collaboration will have its own star-spangled apparel line—designated by a new Dare Mighty Things USA Crest—with 100% of proceeds headed back to the NWBA. That said, additionally, a portion of proceeds from the 2021 Americana Collection sales will also be heading to these talented and kick-ass men and women.
This started five years ago when an athlete from the Men’s National Team, Nate, reached out to us at HQ. He said he was a fan of the brand and especially loved the original Interlocking USA Logo snapback which he would proudly sport in Rio during the 2016 Olympics. Let’s just say that “humbled” doesn’t scratch the surface of what we were feeling after hearing that.
Over the coming weeks, we'll talk more about the origin story of the partnership, Nate and other athletes, and details on how the funds will impact the NWBA.
Of course, we can’t glaze over an important ripple in this story—this year will be another round of this little worldwide sport thing that happens every four years, maybe you’ve heard of it. Yep, the NWBA Men's & Women's High-Performance Teams are heading to Japan in August, both looking to repeat gold!
Stay tuned for more. Let’s go NWBA. Let’s go America. Let’s all go Dare Mighty Things!
Steve & John,